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ASBG values you as a business partner who is interested in ASBG and our products, technologies and services. When you interact with us, we collect and process certain personal data from you. This privacy notice explains how ASBG uses the personal information youprovide to us and your rights and options in relation to this.
This applies to personal data that you provide to ASBG and data that is derived from such data. Please note that insofar as applicable legal provisions and your rights are explained in this notice, this only applies to personal data that is processed in accordance with the EU General Data Protection Regulation. If the processing of your personal data is not subject to this regulation,different rules apply, depending on the law that applies to you.
Who is responsible for your personaldata?
Your personal data is controlled by ASBG GmbH or a company affiliated with ASBG GmbH, which is identified in our communications as the controller of your data (hereinafter referred to as "we" or "ASBG"). In this way we ensure the security and integrityof your personal data.
For what purposes do we use yourpersonal data?
Depending on the nature of our business relationship with you, we will only process your personal data for a range of reasonable and legitimate business purposes, including but not limited to the following purposes (“Permitted Purposes
Planning, conclusion, fulfillment, management and implementation of your contractual business relationship (or the contractual business relationship with your company or organization) with ASBG GmbH or a company associated with ASBG GmbH, e.g. B. by executing transactions and ordering products or services, processing payments, performing accounting, auditing, billing and collections activities, arranging shipping and deliveries, providing repair and support services or performance other servicesrequested by you or the delivery of goods;
maintaining and protecting the security of our products, services, websites and other systems, preventing and detecting security threats, fraud andother criminal, illegal or harmful activity;
Ensuring compliance with legal obligations (e.g. the obligation to keep records), as well as compliance assessment or record-keeping obligations (e.g. based on competition law, export laws, trade sanctions and embargo laws or to prevent economic or money laundering crime), automatic comparison of your Contact details or other information you provide regarding your identity with relevant sanctions lists and contacting you to confirm your identity in the event of a potential matchhit or recording an interaction with you that may be relevant for antitrust reasons;
To the extent permitted by applicable law, communications as part of an existing business relationship about ASBG products and services that are similar to or related to the products or services that you have previously purchased or used as part of that businessrelationship;
Provision of business-related information for our dealers and distributors, e.g. B. about new products, price changes, discount campaigns, change ofsupplier, dealer information, technical problems and sales stops;
Investigating and resolving disputes,enforcing contractual agreements and establishing, exercising or defending legal claims; or
Insofar as you have expressly given us your consent or this is permissible under data protection law, we can also process your personal data for thefollowing purposes:
Communicate with you through the communication channels you authorize to keep you up to date with the latest announcements, special offers or other information about ASBG's products, technologies and services (including marketing-related newsletters) and ASBG events and projects; Conducting customer surveys regarding customer preferences, customer satisfaction and other topics related to ASBG, marketing campaigns, market analysis, sweepstakes, contests or other promotional activities orevents.;
Profiling and automated processing: collecting information about your preferences based on your activities when you use our website or any products, downloadable content (e.g. registering for a software download, e-book or white paper) or other services that we offer online to use. Based on this information (e.g. what content is downloaded, clicked or viewed and how often and for how long) we create a user profile in order to improve and personalize the quality of communication and interaction with you (e.g. through newsletter tracking or website analytics). The logic we follow in our profiling activities is to identify areas that you may find useful or otherwise interesting and to provide you with more effective and targeted information about such areas. The algorithms used are based on this logic and therefore they automatically provide youwith the targeted content or information.
Please note: under the European General Data Protection Regulation (Article 21 (2)) you have the right to object to the use of your personal data fordirect marketing
purposes and thus also to object to the profiling described above. Please read the "Your data protection rights" section below, which explainswhat your rights are and how you can exercise them.
With respect to marketing-related types of communication (e.g. emails and phone calls), where required by law, we will only provide this information to you after your consent and we will provide you with an opportunity to opt-out at any time if you do not wish toreceive further marketing-related types of communication you would like to receive from us.
We do not use your personal data tomake automated decisions about you or to create profiles other than those described above.
We apply modern technologies to monitor and analyze data related to our products (also known as the Internet of Things). The relevant information is used to support our customers, e.g. B. by improving our product design and product service. Typically, no personal data is processed in connection with such technologies. If this is the case, the personal data will be processedstrictly in accordance with this data protection notice and in accordance with the relevant laws.
The legal bases for the processing of your personal data are set out in Article 6 of the European General Data Protection Regulation. Depending on the above purposes for which we process your personal data, the processing is necessary either for the performance of a contract or other business agreement with ASBG, or for compliance with our legal obligations or for the legitimate interests we are pursuing, always under the Provided that those interests are not overridden by your interests or fundamental rights and freedoms. In addition, the processing may be based on your consent if you have expressly given usthis.
Scope of processed personaldata
In particular, we may collect and process the following categoriesof personal data:
Professional or personal contact information such as full name, address, telephone number, mobile phone number, fax number and e-mail address, mobile phone identification number andcomputer IP address when you use our websites;
Payment and Financial Data such as details required to process payments and prevent fraud, including account information, credit/debit card numbers, security code numbers, payments,outstanding balances, expenses and other related billing information;
other business information that must be processed as part of a project or contractual relationship with ASBG or that you provide voluntarily, such as orders placed, payments made,inquiries and projects;
Information about your interests and preferences, as well as information obtained through the analytical methods described above, in particular about your activities when you use our website or any products, downloadable content (e.g. registration for a software download, for e-books or white papers) or use other services we offer online. This includes information about content that you download, click on orsee and how often and for how long you do so.
Information obtained from publicly available sources, integritydatabases or credit bureaus and
where required by law for compliance purposes: information about relevant and significant court or other legal proceedings against you or a third party related to you, andinteractions with you that may be relevant for antitrust purposes.
Special categories of personal data. In certain situations, if required by law or if you have given us your consent, we may also collect special categories of your personal data that are subject to special data protection protection. For example, in connection with registering for and attending an event or seminar, we may ask you for information about your health to identify and accommodate any disabilities or special dietary needs. The use of such information always requires your consent. If you do not provide us with theappropriate disability or dietary information, we will not be able to accommodate you.
How do we collect your personal data?
We may collect this personal information in a number of ways,including:
We generally collect your personal data directly from you (e.g. when you voluntarily provide us with information on our website, send us an email or other written correspondence orotherwise provide us with information as part of our business relationship).
To third parties: We can also use service providers (so-called processors) within or outside the ASBG Group, domestically or abroad, e.g. B. joint service centers, to process personal data for the permitted purposes and only in accordance with our instructions. ASBG retains control of your personal data and remains fully responsible for it. ASBG will take all reasonable safeguards required by applicable law to ensure the integrity and security of your personal information when engaging such service providers. In addition, we also pass on the data to other third parties to the extent permitted or required by law for the permittedpurposes, including the establishment, exercise or defense of legal claims.
To the extent required by law: To courts, law enforcement authorities, supervisory authorities or other governmental organizations, or lawyers or other private parties, insofar as this is legally permissible and necessary to fulfill a legal obligation or to establish, exercise or defend againstlegal claims.
With potential sellers or buyers. With prospective sellers or buyersand their professional advisors in connection with the sale or acquisition of any business or assets.
Otherwise, we will only pass on your personal data if you instruct us to do so or give us your consent, if we are obliged to do so due to applicable law or court or official orders, orif we suspect fraudulent or criminal activities.
Where is your personal data processed?
ASBG is a global company. In the course of our business operations, we may also transfer your personal data to recipients in countries outside the European Economic Area (“third countries”) where the applicable laws do not offer the same level of data protection as the laws of your home country. In doing so, we will comply with the relevant data protection requirements and take reasonable precautions to ensure the security and integrity of your personal data, in particular by agreeing to the EU Standard Contractual Clauses, which can be viewed here. You can contact us at any time at the contact address below if you would like moreinformation about such safeguards.
Your Privacy Rights
Under certain legal conditions, you can request information about your personal data or its correction, deletion or restricted processing. You can also object to data processing or request data portability. In particular, you have the right to request a copy of your personal data stored by us. If you make such requests repeatedly, we may charge a reasonable fee for doing so. For more details on your dataprotection rights, please see Articles 15-22 of the EU General Data Protection Regulation.
If you have given us your consent to the processing of your personal data and revoke this at a later point in time, this will only have effects for the future, i. H. the withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. In the event that consentis revoked, we may only process the personal data further if there is another legal reason for the processing.
For any of the above requests, please send a description of your personal data concerned, including your name, customer number or other ASBG identification number (if available) as proof of identity, to the contact address below. To protect your personal data from unauthorized access, we may also request additional proof of identity. We will carefully review your request and, if necessary, discuss with you howbest to fulfill it.
If you have any concerns about our handling of your personal information or wish to make a complaint, you can contact us at the contact address below to have the matter investigated. If you are not satisfied with our response or believe that we are not processing your personal data inaccordance with the law, you can complain to the relevant data protection supervisory authority.
Are you obliged to provide personal data?
In principle, you provide us with your personal data voluntarily. As a rule, you cannot expect any negative effects if you do not give your consent or do not provide any personal data. However, there are situations where ASBG cannot act without certain personal data, e.g. B. because this personal data is required to process your orders, access a website or newsletter or to carry out a legally required conformity check. In such cases, ASBG unfortunately cannot provide you with the information you have requested without therelevant personal data.
retention of your personal information
Your personal data will be deleted immediately if they are no longer reasonably required for the permitted purposes or if you revoke your consent (if necessary) and we are no longer legally or otherwise obliged or entitled to further store the data. In particular, we will store your personal data if ASBG needs it to assert or defend against legal claims. In this case, the storage takes place until the end of the corresponding storage period or until the respective claims have been settled. . If you have asked us not to communicate with you, we will retain that information for as long as is necessary to comply with that request and asrequired by applicable law.
Social bookmarks in our online offers
So-called social bookmarks (e.g. from YouTube, Linkedin Facebook, Twitter) are integrated on our website. Social bookmarks are Internet bookmarks that users of such a service can use to collect links and news reports. These are only included on our website as a link to the corresponding services. After clicking on the integrated graphic, you will be redirected to the website of the respective provider, i.e. only then will user information be transmitted to the respective provider. Information on the handling of your personaldata when using these websites can be found in the respective data protection regulations of the providers.
Updates to this Privacy Notice
This privacy notice was last updated in July 2019. We reserve the right to update and change this Privacy Notice at any time to reflect how we use your personal information or changes in legal requirements. In the event of such changes, we will post the amended privacy notice on our website. Allchanged information applies from the date it is published on our website.
How to contact us
If you have any questions or comments, or if you want to assert yourrights, please click here. You can also contact us in writing at:
Data Protection Officer of ASBG GmbH